Concept Note
1 August, 2011
Concept Note – OCHA Campaign for the Horn of Africa Drought
Subject / humanitarian financing / Africa region / Famine /
Description
This concept note discusses the launch of the OCHA Horn of Africa Drought Public Information Campaign, developed to raise awareness of the depth and scale of the drought and its impact. The campaign focused on two main issues, (1) to raise the profile of the famine in Somalia and the drought in the Horn of Africa, and (2) to raise the funds needed by humanitarian organizations as set out in the consolidated appeals.
